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Conscious, minimalist clothing.

Considered fabrics, clean silhouettes — and you decide what we make next.

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ASTA ARAY · Build with us

No walls between the brand and the people who wear it.

You know what's missing. We know how to make it. Recommend designs, vote on what we produce, and shape ASTA ARAY together.

Vote on designs Recommend an idea

Four steps from
idea to shop.

How it works

01

You recommend

Tell us what you can't find in Pakistan — the fit, the fabric, the piece you've been looking for.

02

We design

We turn the strongest ideas into real designs and post them here for everyone to see.

03

You vote

The community votes and discusses. Whatever wins, we make.

04

We launch

Winning designs go into production and land in the shop — made because you asked.

Ways to build with us

Vote on designsPick what we produce next. →RecommendShare your idea. The community backs the best ones. →Custom ordersMade for you, your team or your event. →CollaborateCreators, designers, brands and stockists. →LookbookHow ASTA ARAY is worn. →Talk to usReal people, real replies. →

Already know what you want?

Everything we've built together so far is in the shop.